“Perception and attitude of experts towards the problem-thematic slogans for key reforms in Ukraine”

Implemented by: The Center of Social Expertise of the Institute of Sociology of NASU

Project Manager: Sapelkin Yu.

Period of implementation: (April-May 2017)

Customer: Representative Office of the World Bank in Ukraine.

The purpose of the study is to assess and improve the problem-thematic slogans of the World Bank’s information campaign on key reforms in Ukraine.

Research methodology: qualitative research – 5 focus-group interviews with the following expert categories.

Expert categories:

1) Representatives of all-Ukrainian and regional media.

2) Representatives of public authorities.

3) Representatives of local authorities.

4) Representatives of public organizations (think tanks).

5) Representatives of medium-sized businesses in various industries.